Sumo

Developed the brand strategy, logo, visual identity, style guide, and interior styling for Sumo, an energy company dedicated to keeping Australian homes warm and connected. Designed to disrupt a highly competitive market, the award-winning brand established a bold and distinctive presence that helped position Sumo as a credible challenger to the industry’s dominant providers. From the visual identity through to the workplace environment, every touchpoint was crafted to reinforce the brand’s energetic, approachable, and customer-focused personality.